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Head and Heart Appeals: We're Doing It, It's Happening

  • Writer: Marshall Kirkpatrick
    Marshall Kirkpatrick
  • Mar 26
  • 26 min read

From energy risk management firm DNV's remarkable short firm The Great Energy Transition: A Future Worth Building
From energy risk management firm DNV's remarkable short firm The Great Energy Transition: A Future Worth Building

We've already started, the train is leaving the station: Smart people are already doing great work that's head and heart oriented. It's already impacting the corporate world in big, exciting ways. Check out these two projects out this week that make a great combo to motivate dramatic change.


We're in a multi-factor mess and it's going to take a multi-faceted strategy to get through it. Today I want to share two very different approaches that I think work really well together. First, a striking appeal to emotion from risk management firm DNV in their new video  The Great Energy Transition: A Future Worth Building. It's a great example of marketing as a higher-level call to action. Well done! I highly recommend watching it for a glimpse of a hopeful future.


On the flip side, though equally urgent, and equally focused on technology that already exists but in desperate need of dramatic scaling: RMI's detailed analysis of the new 2.0 draft from the Science Based Targets initiative regarding carbon dioxide removal. As RMI explains "SBTi is one of the most influential sources of guidance for voluntary corporate action on climate and clean energy. At the time of publication, 7,425 companies have SBTi-approved targets. In 2023, companies with SBTi-approved targets and commitments represented 39 percent of global market capitalization."


The short version is: SBTi is moving to require, in order to get its seal of approval, accelerated, meaningful investment in pulling greenhouse gasses out of the air and storing them in effective, long-term storage facilities. RMI says this will be a meaningful demand signal that will drive more investment in carbon dioxide removal technology.


Good news from an analytical perspective, good communications from a heart-based perspective. It's going to take all of that and more. It's a good thing we've already started.



And now, our daily summaries of over 200 selected updates from around the world of green tech and sustainability.


Today's Updates

Table of Contents


  • Agriculture (6 stories) - Innovative terracing, cultivated meat breakthroughs, and honeybee crisis mark global agricultural resilience amid climate challenges


  • Carbon (7 stories) - Eion's $33M carbon removal deal, SBTi's CDR guidance, and UN studies expose methane underreporting in coal mines amid Verra's carbon credit auditor suspensions


  • Circular (7 stories) - Biotech and ZymoChem drive sustainable materials innovation, transforming food waste, seaweed, and textiles into circular economy solutions across cosmetics, apparel, energy, and recycling sectors.


  • Ecosystems (17 stories) - Innovative conservation strategies span global ecosystems, from urban forests and jaguar habitats to marine environments, driven by strategic partnerships, technological tracking, and community-led restoration efforts


  • Efficiency (10 stories) - AI and Data Analytics Drive Efficiency Innovations in Energy, Mining, and Building Decarbonization


  • Finance (5 stories) - Akuo Energy acquisition by Ardian, Fidelity's €110M climate real estate fund, and New York's market-driven emissions reduction highlight sustainable finance innovations


  • Grid (23 stories) - AI-Powered Grid Innovations: Drax, Schneider, Hitachi, and Heimdall Drive Intelligent Energy Infrastructure Transformation


  • Indigenous (8 stories) - Indigenous sovereignty, media empowerment, and environmental justice through tribal resistance against mining, pipeline, and industrial threats across North America and global Indigenous movements


  • Industry (12 stories) - Hydrogen engines, low-carbon cement, electric steel, and sulfur batteries drive industrial decarbonization efforts across manufacturing, energy, and transportation sectors


  • Policy (50 stories) - Nationwide Climate Protests Spark Policy Battles Across State Legislatures, International Forums, and Judicial Arenas


  • Renewables (22 stories) - Solar Milestones Surge: California Grid Breakthroughs, Global Expansion with LONGi, Jinko ESS, and International Collaborations Driving Renewable Energy Transformation


  • Transport (17 stories) - BYD Overtakes Tesla, E-Bikes Rise, and Global EV Infrastructure Expands with AI-Enhanced Mobility Solutions


Agriculture

Innovative terracing, cultivated meat breakthroughs, and honeybee crisis mark global agricultural resilience amid climate challenges



Carbon

Eion's $33M carbon removal deal, SBTi's CDR guidance, and UN studies expose methane underreporting in coal mines amid Verra's carbon credit auditor suspensions



Circular

Biotech and ZymoChem drive sustainable materials innovation, transforming food waste, seaweed, and textiles into circular economy solutions across cosmetics, apparel, energy, and recycling sectors.



Ecosystems

Innovative conservation strategies span global ecosystems, from urban forests and jaguar habitats to marine environments, driven by strategic partnerships, technological tracking, and community-led restoration efforts



Efficiency

AI and Data Analytics Drive Efficiency Innovations in Energy, Mining, and Building Decarbonization



Finance

Akuo Energy acquisition by Ardian, Fidelity's €110M climate real estate fund, and New York's market-driven emissions reduction highlight sustainable finance innovations



Grid

AI-Powered Grid Innovations: Drax, Schneider, Hitachi, and Heimdall Drive Intelligent Energy Infrastructure Transformation



Indigenous

Indigenous sovereignty, media empowerment, and environmental justice through tribal resistance against mining, pipeline, and industrial threats across North America and global Indigenous movements



Industry

Hydrogen engines, low-carbon cement, electric steel, and sulfur batteries drive industrial decarbonization efforts across manufacturing, energy, and transportation sectors



Policy

Nationwide Climate Protests Spark Policy Battles Across State Legislatures, International Forums, and Judicial Arenas



Renewables

Solar Milestones Surge: California Grid Breakthroughs, Global Expansion with LONGi, Jinko ESS, and International Collaborations Driving Renewable Energy Transformation



Transport

BYD Overtakes Tesla, E-Bikes Rise, and Global EV Infrastructure Expands with AI-Enhanced Mobility Solutions


 
 
 

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