About Earth Catalyst
Green tech and sustainability organizations can struggle to grow revenue and shape markets effectively because they lack systematic approaches to stakeholder engagement, competitive positioning, and market intelligence.
Earth Catalyst provides proven frameworks and strategies that help organizations accelerate sales cycles, build market credibility, and drive sustainable growth while navigating, and leading, complex market transformations.
I'm Marshall Kirkpatrick, Earth Catalyst's Principal Consultant and Founder. I’ve been a leader on teams with wins at every stage of the startup journey. I've been one of the top tech journalists in the world, a founder with global customers and an exit, a B2B exec from $100M to $400M ARR through IPO, and worked in global VC.
Over the years, I've been cited in the Wall St. Journal (12X), BBC (3X), NPR (3X), PBS (3X), New York Times (2X), ABC, CBS, MSNBC, the United Nations and the American Medical Association
I am fundamentally mission driven and have extensive experience in both the private and nonprofit sectors.
“Marshall Kirkpatrick is one of the best people on the planet at distilling value from unlimited information.”
– Ross Dawson, veteran futurist, host of the podcast Amplifying Cognition
I've collaborated with Exponential View, Cultural Survival, and the UNFCCC-led Resilience Frontiers program. I've been an invited participant in Climatebase, The Futures School, and Forrester's CX program.
Our Services
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New strategies and tech that could expand your capabilities.
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Risks and opportunities; including trends, potential regulations, funding or commercial opportunities
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Highly personalized news, specific to your needs.
"Marshall Kirkpatrick is a brilliant researcher.”
– Vala Afshar, Chief Digital Evangelist, Salesforce
“He was AWESOME to work with. He really knows his stuff. He dogged every detail and got answers.”
– Joanne Kissling, Sun Microsystems
Sales System Optimization
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Accelerate complex sales cycles through buyer enablement & competitive capture
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Convert market intelligence into effective sales tools that strengthen competitive positioning
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Scale revenue operations with structured SDR programs and repeatable enterprise engagement processes
"Marshall stands out among technology and information practitioners for his thoughtful, generous, and razor-sharp approach to helping teams solve problems."
– Tim Carmody, Deeplearning.ai
“Marshall Kirkpatrick can convene a remarkable group of smart people & look deeply into the most important issues of our time.”
– Andrew Keen, author of How to Fix the Future: Staying Human in the Digital Age